Press Room

Here’s what you need to know about Planday

Recent press coverage

Say yes to staycation! Almost half of Brits to book UK hotel stay in 2022 | Travel Daily

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Holidaymakers ‘take turns’ camping out in the rain and cold to rent a beach hut for summer | The Express

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Technology will create a brighter future for smaller companies | Business & Industry

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Hidden Heroes: The workers who dedicate their Christmas to looking after the vulnerable | HR News

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How stores should plan for a smooth Cyber Monday | Scottish Business News

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Christmas staff shortage: Restaurants operating at half capacity over the busiest season | London Loves Business

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About Planday

Our company

Planday builds software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive, which leads to better business returns.

Our product

Planday grew out of a simple idea that first emerged in a Danish bar: scheduling and communication should be simple and straightforward for both managers and employees. Our product has come a long way since then, and we now offer a comprehensive SaaS product that can meet the unique needs of businesses ranging from 5 to 500 employees. Our product has 6 core elements, each with deep functionality that can meet the complex needs of a growing business: scheduling, communication, payroll, employee management, time tracking, and reporting.

Our management

Christian Brøndum
Christian Brøndum

Chief Executive Officer

Christian Brøndum

Chief Executive Officer

Christian has served as Planday’s CEO since 2011. As CEO, Christian’s main goal is to fulfill Planday’s potential of becoming the global leader in workforce management solutions. He focuses on building a passionate team, scaling Planday as a business and international brand, and driving our aggressive growth in new and existing markets. Before joining Planday, Christian served on the management teams and boards of several other companies, including Qvartz, IBM, and GrowthWheel International. He holds a degree in International Marketing and Management from Copenhagen Business School.

Anders Frederiksen
Anders Frederiksen

Co-founder and Chief Sales Officer

Anders Frederiksen

Co-founder and Chief Sales Officer

Anders co-founded Planday in a Danish bar and helped set a course to change the way people and businesses work around the world. Serving on our senior management team since 2005 — now as Chief Corporate Development Officer — Anders’ focus is on building Planday’s strategic alliances and partnership within our ecosystem. He is also developing Planday’s strategies for enterprise customers, mergers & acquisitions. Prior to founding Planday, he worked as a Sales Consultant. He holds a degree in International Marketing and Management from Copenhagen Business School.

Chris Micklethwaite
Chris Micklethwaite

Chief Product and Technology Officer

Chris Micklethwaite

Chief Product and Technology Officer

Chris joined Planday in 2018 as Chief Product and Technology Officer. Prior to this, Chris advised a number of startups, fast-growth and FTSE100 companies including TUI Group, Marks and Spencer, Hiscox, BT and Nokia on developing their technology functions and customer-centric teams. At Planday, Chris’s goal is to shape the product and engineering function to deliver a WOW experience for our users. Chris holds an MBA from Henley Business School and a BSc in Computer Science from University of Portsmouth.

Birgitte Pihl
Birgitte Pihl

Chief People Officer

Birgitte Pihl

Chief People Officer

Birgitte joined Planday in 2021 as Chief People Officer. Prior to this she worked with and drove the people agenda at companies such as Too Good To Go, Telia, Danske Bank Group and as a consultant at PA Consulting Group, as well as at her own consultancy. Birgitte's goal is to build a human-centric organisation that serves us as people and succeeds in the market. She holds a MSc in Economics from Aarhus University, complemented by degrees from The Wharton School in Pennsylvania and the University of New South Wales in Australia.