Press Room

Here’s what you need to know about Planday

Recent press coverage

Scots named most likely to leave a tip at bar or restaurant, new study finds | Daily Record

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News Employers warn of “pingdemic” if self-isolation rules are not relaxed | People Management

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Vacant hospitality roles rise by 73% | Catering Today

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Tipping point: the apps that make rewarding good service easier and fairer | The Guardian

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Restaurant owners report working 100+ hour weeks due to staff shortages | Institute of Hospitality

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Hospitality staff shortage | OnRec

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About Planday

Our company

Planday builds software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive, which leads to better business returns.

Our product

Planday grew out of a simple idea that first emerged in a Danish bar: scheduling and communication should be simple and straightforward for both managers and employees. Our product has come a long way since then, and we now offer a comprehensive SaaS product that can meet the unique needs of businesses ranging from 5 to 500 employees. Our product has 6 core elements, each with deep functionality that can meet the complex needs of a growing business: scheduling, communication, payroll, employee management, time tracking, and reporting.

Our management

Christian Brøndum
Christian Brøndum

Chief Executive Officer

Christian Brøndum

Chief Executive Officer

Christian has served as Planday’s CEO since 2011. As CEO, Christian’s main goal is to fulfill Planday’s potential of becoming the global leader in workforce management solutions. He focuses on building a passionate team, scaling Planday as a business and international brand, and driving our aggressive growth in new and existing markets. Before joining Planday, Christian served on the management teams and boards of several other companies, including Qvartz, IBM, and GrowthWheel International. He holds a degree in International Marketing and Management from Copenhagen Business School.

Anders Frederiksen
Anders Frederiksen

Co-founder and Chief Sales Officer

Anders Frederiksen

Co-founder and Chief Sales Officer

Anders co-founded Planday in a Danish bar and helped set a course to change the way people and businesses work around the world. Serving on our senior management team since 2005 — now as Chief Corporate Development Officer — Anders’ focus is on building Planday’s strategic alliances and partnership within our ecosystem. He is also developing Planday’s strategies for enterprise customers, mergers & acquisitions. Prior to founding Planday, he worked as a Sales Consultant. He holds a degree in International Marketing and Management from Copenhagen Business School.

Stephen Lucas
Stephen Lucas

Chief Financial and Operations Officer

Stephen Lucas

Chief Financial and Operations Officer

In 2017, Stephen joined as Planday’s Chief Financial and Operations Officer. Originally from Australia, Stephen has worked with and coached high-growth startups and enterprise businesses all over Europe, Australia, and the US— including IBM, Grass Valley, Receipt Bank, InsideSales.com, and KPMG. As CFO / COO, Stephen’s main goal is to make sure Planday runs as efficiently as possible, both operationally and financially, which enables us to grow in intentional, sustainable ways. Stephen holds Accounting and Finance degrees, as well as an MBA.

Chris Micklethwaite
Chris Micklethwaite

Chief Product and Technology Officer

Chris Micklethwaite

Chief Product and Technology Officer

Chris joined Planday in 2018 as Chief Product and Technology Officer. Prior to this, Chris advised a number of startups, fast-growth and FTSE100 companies including TUI Group, Marks and Spencer, Hiscox, BT and Nokia on developing their technology functions and customer-centric teams. At Planday, Chris’s goal is to shape the product and engineering function to deliver a WOW experience for our users. Chris holds an MBA from Henley Business School and a BSc in Computer Science from University of Portsmouth.

Toni Hohlbein
Toni Hohlbein

Chief Revenue Officer

Toni Hohlbein

Chief Revenue Officer

Toni is Planday’s first Chief Revenue Officer and is the glue that makes the marketing, sales, customer success and revenue operations work. As Planday continues to grow, Toni will bring the teams together and streamline seamless delivery throughout the customer’s journey. He joined Planday from Falcon — a social media marketing platform — where he was the Chief Operating Officer. Toni has also worked in the venture capital industry in Berlin and has a BSc in Business Administration from Germany and a MSc from the Copenhagen Business School.

Birgitte Pihl
Birgitte Pihl

Chief People Officer

Birgitte Pihl

Chief People Officer

Birgitte joined Planday in 2021 as Chief People Officer. Prior to this she worked with and drove the people agenda at companies such as Too Good To Go, Telia, Danske Bank Group and as a consultant at PA Consulting Group, as well as at her own consultancy. Birgitte's goal is to build a human-centric organisation that serves us as people and succeeds in the market. She holds a MSc in Economics from Aarhus University, complemented by degrees from The Wharton School in Pennsylvania and the University of New South Wales in Australia.

Our values

Planday’s goal is to build software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We want to empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive.

That goal is reflected in who we are as a brand— it’s baked into our brand personality, which has 4 components:

Human icon

Human
We’re straightforward and empathetic

Insightful icon

Insightful
We’re aware of our customers’ needs

Trustworthy icon

Trustworthy
We’re reliable, constant, and dependable

Diamond icon

Transparent
We’re honest about who we are as a brand

Because we want to stand firm in our brand identity, we have some guidelines about using our brand. If you’d like to work with our branding, we kindly ask that you honor the guidelines below.