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ABOUT PLANDAY

Our company

Planday builds software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive, which leads to better business returns.

Our product

Planday grew out of a simple idea that first emerged in a Danish bar: scheduling and communication should be simple and straightforward for both managers and employees. Our product has come a long way since then, and we now offer a comprehensive SaaS product that can meet the unique needs of businesses ranging from 5 to 500 employees. Our product has 6 core elements, each with deep functionality that can meet the complex needs of a growing business: scheduling, communication, payroll, employee management, time tracking, and reporting.  

Our management

Planday
Christian Brøndum Chief Executive Officer View profile
Christian Brøndum Chief Executive Officer
Christian has served as Planday’s CEO since 2011. As CEO, Christian’s main goal is to fulfill Planday’s potential of becoming the global leader in workforce management solutions. He focuses on building a passionate team, scaling Planday as a business and international brand, and driving our aggressive growth in new and existing markets. Before joining Planday, Christian served on the management teams and boards of several other companies, including Qvartz, IBM, and GrowthWheel International. He holds a degree in International Marketing and Management from Copenhagen Business School.
Planday
Anders Frederiksen Co-founder and Chief Sales Officer View profile
Anders Frederiksen Co-founder and Chief Sales Officer
Anders co-founded Planday, and has served on its management team since 2005. As CSO, Anders oversees Planday’s international Sales, Activation, and Support teams. Anders focuses on identifying scalable sales drivers across our different markets, the successful onboarding of new customers, and ensuring a cohesive customer experience. Prior to founding Planday, he worked as a Sales Consultant. He holds a degree in International Marketing and Management from Copenhagen Business School.
Planday
John Coldicutt Chief Marketing Officer View profile
John Coldicutt Chief Marketing Officer
John joined Planday as CMO in 2015. As CMO, John drives Planday’s marketing strategy. He is tasked with scaling Planday’s growth engine in new and existing markets, and expanding go-to-market models. Before joining Planday, John held several global leadership roles in large NASDAQ and NYSE public companies, as well as European high-growth startups. He holds a degree in Business Operation and Control from The University of Salford.
Planday
Stephen Lucas Chief Financial and Operations Officer View profile
Stephen Lucas Chief Financial and Operations Officer
In 2017, Stephen joined as Planday’s Chief Financial and Operations Officer. Originally from Australia, Stephen has worked with and coached high-growth startups and enterprise businesses all over Europe, Australia, and the US— including IBM, Grass Valley, Receipt Bank, InsideSales.com, and KPMG. As CFO / COO, Stephen’s main goal is to make sure Planday runs as efficiently as possible, both operationally and financially, which enables us to grow in intentional, sustainable ways. Stephen holds Accounting and Finance degrees, as well as an MBA.
Planday
Pete Marshall Chief Technical Officer View profile
Pete Marshall Chief Technical Officer
After proving his technical chops as Planday’s Technical Architect for over 2 years, Pete stepped up to serve as CTO in 2016. As CTO, Pete’s primary task is to scale Planday’s technical and operational processes. Before joining Planday, Pete was a Development Consultant with some of Europe’s largest companies, including Visa and Bookatable.
Planday
Rasmus Mencke Chief Product Officer View profile
Rasmus Mencke Chief Product Officer
Rasmus Mencke joined as Planday’s CPO in 2017. Rasmus moved back to Denmark after almost 20 years in the US. He joined Planday after serving at the Senior Director of Product Management at Salesforce for 11 years, where he saw the company grow from 1,000 employees to over 26,000. Before that, Rasmus worked at Oracle in both Denmark and the US. He holds degrees in Computer Science and Business Administration and Marketing.

IMPORTANT FACTS

2005

Founded in Copenhagen

140

Happy employees

6

Offices in major cities

175,000+

End users worldwide

BRAND ASSETS

Planday’s goal is to build software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We want to empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive.

 

That goal is reflected in who we are as a brand— it’s baked into our brand personality, which has 4 components:

Human

We’re straightforward and empathetic

Insightful

We’re aware of our customers’ needs

Trustworthy

We’re reliable, constant, and dependable

Transparent

We’re honest about who we are as a brand

Because we want to stand firm in our brand identity, we have some guidelines about using our brand. If you’d like to work with our branding, we kindly ask that you honor the guidelines below.

Logo

The Planday logo is an integrated circle formed out of the ‘p’ and ‘d’ in our name. It also represents the united relationship between managers and employees, which our product facilitates.

Primary logo

We have three versions of our primary logo. The blue version is used for white or very bright backgrounds.The white version is used on any other type of background, including on photography. The black version is only used for grayscale backgrounds.

Secondary logo

Our secondary logo is only used when there’s not enough room to use the primary logo.

Images

We’ve gathered a few pictures of the product and team that you can use.

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