ABOUT PLANDAY
Our company
Planday builds software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive, which leads to better business returns.
Our product
Planday grew out of a simple idea that first emerged in a Danish bar: scheduling and communication should be simple and straightforward for both managers and employees. Our product has come a long way since then, and we now offer a comprehensive SaaS product that can meet the unique needs of businesses ranging from 5 to 500 employees. Our product has 6 core elements, each with deep functionality that can meet the complex needs of a growing business: scheduling, communication, payroll, employee management, time tracking, and reporting.
Our management

Christian Brøndum
Chief Executive Officer
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Christian Brøndum
Chief Executive Officer
Christian has served as Planday’s CEO since 2011. As CEO, Christian’s main goal is to fulfill Planday’s potential of becoming the global leader in workforce management solutions. He focuses on building a passionate team, scaling Planday as a business and international brand, and driving our aggressive growth in new and existing markets. Before joining Planday, Christian served on the management teams and boards of several other companies, including Qvartz, IBM, and GrowthWheel International. He holds a degree in International Marketing and Management from Copenhagen Business School.

Anders Frederiksen
Co-founder and Chief Sales Officer
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Anders Frederiksen
Co-founder and Chief Sales Officer
Anders co-founded Planday, and has served on its management team since 2005. As CSO, Anders oversees Planday’s international Sales, Activation, and Support teams. Anders focuses on identifying scalable sales drivers across our different markets, the successful onboarding of new customers, and ensuring a cohesive customer experience. Prior to founding Planday, he worked as a Sales Consultant. He holds a degree in International Marketing and Management from Copenhagen Business School.

Stephen Lucas
Chief Financial and Operations Officer
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Stephen Lucas
Chief Financial and Operations Officer
In 2017, Stephen joined as Planday’s Chief Financial and Operations Officer. Originally from Australia, Stephen has worked with and coached high-growth startups and enterprise businesses all over Europe, Australia, and the US— including IBM, Grass Valley, Receipt Bank, InsideSales.com, and KPMG. As CFO / COO, Stephen’s main goal is to make sure Planday runs as efficiently as possible, both operationally and financially, which enables us to grow in intentional, sustainable ways. Stephen holds Accounting and Finance degrees, as well as an MBA.

Chris Micklethwaite
Chief Product and Technology Officer
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Chris Micklethwaite
Chief Product and Technology Officer
Chris joined Planday in 2018 as Chief Product and Technology Officer. Prior to this, Chris advised a number of startups, fast-growth and FTSE100 companies including TUI Group, Marks and Spencer, Hiscox, BT and Nokia on developing their technology functions and customer-centric teams. At Planday, Chris’s goal is to shape the product and engineering function to deliver a WOW experience for our users. Chris holds an MBA from Henley Business School and a BSc in Computer Science from University of Portsmouth.

Toni Hohlbein
Chief Revenue Officer
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Toni Hohlbein
Chief Revenue Officer
Toni is Planday’s first Chief Revenue Officer and is the glue that makes the marketing, sales, customer success and revenue operations work. As Planday continues to grow, Toni will bring the teams together and streamline seamless delivery throughout the customer’s journey. He joined Planday from Falcon — a Danish social media marketing platform — where he was the Chief Operating Officer. Toni has also worked in the venture capital industry in Berlin and has a BSc in Business Administration from Germany and a MSc (cand. merc) from the Copenhagen Business School.
IMPORTANT FACTS
BRAND ASSETS
Planday’s goal is to build software that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. We want to empower businesses by making the relationship between hourly workers and their managers more efficient, transparent, and productive.
That goal is reflected in who we are as a brand— it’s baked into our brand personality, which has 4 components:
Human
We’re straightforward and empathetic
Insightful
We’re aware of our customers’ needs
Trustworthy
We’re reliable, constant, and dependable
Transparent
We’re honest about who we are as a brand
Because we want to stand firm in our brand identity, we have some guidelines about using our brand. If you’d like to work with our branding, we kindly ask that you honor the guidelines below.
Logo
The Planday logo is an integrated circle formed out of the ‘p’ and ‘d’ in our name. It also represents the united relationship between managers and employees, which our product facilitates.
Primary logo
We have three versions of our primary logo. The blue version is used for white or very bright backgrounds.The white version is used on any other type of background, including on photography. The black version is only used for grayscale backgrounds.
Secondary logo
Our secondary logo is only used when there’s not enough room to use the primary logo.