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November 27, 2020
15.00 - 16.00 (1h)
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What the results of The Global Hotel Survey mean for you:

How many hotels are open in different markets right now?

How confident are hoteliers on safety standards?

How likely is business travel to return to pre-COVID levels?

What is the future of leisure and staycations?

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Slides from the webinar

Agenda

The State of the Market

Introduction

• Keterina Albanese, Content Director – Montgomery Group

The results of the global hoteliers’ survey

• Kevin Ryan, Partnerships Manager – Planday
Get the results of our exclusive global survey of hotels to understand attitudes to travel in 2020 and beyond, delivered by Planday’s UK Partner Manager Kevin Ryan.

The numbers you need to know

Global round-up: a look at the hotel industry today

• Alexander Robinson, Senior Manager at STR
What are the numbers you need to know to run your hotel better? We’ll dive into the data with experienced analyst Alexander Robinson, who brings more than 10 years’ experience in the hotel industry – including at Yelp and Expedia – to help you plan better.

Creating the right experiences

How to manage your hotel brand

• Rob Paterson, CEO of Best Western for GB
Defining your brand identity has never been of greater importance. With the ethics, integrity and purpose of a business under critical watch by its customers, what should you represent to the world right now? Join Rob Paterson, CEO of Best Western GB, for inspiration and a clear understanding on how to grow brand awareness, engage customers, and create effective content in the new world.

People – your hotel’s best asset

• Thomas Greenall, CEO, Bespoke Hotels & James Lemon, CEO Founder, The Growth Works
The hotel industry is all about people – your guests, but most importantly, those who take care of your guests and create the memorable and meaningful experiences that keep them coming back. How should you look after your employees and cultivate a positive company culture? In this session we delve into lessons in hospitality employment, development and retention with Thomas Greenall, CEO of Bespoke Hotels and James Lemon, CEO of The Growth Works.

Tap into Tech – Future-proofing your hotel experience

• Matthijs Welle, CEO of Mews
As tech changes every touchpoint in a hotel experience, what are the digital tools your guests need and expect? Understand the value of digital investment, the ways in which it improves guest safety and satisfaction, and the benefits to your business with Matthijs Welle, CEO of hospitality property management system Mews.

The future of hotels, stays and experiences

Safety first – How to revitalise your guests’ trust and confidence

• Karin Sheppard, Managing Director Europe, IHG® (InterContinental Hotels Group)
COVID-19 has created a new reality, presenting all of us with a brand-new set of comfort and security principles. Spaces, interiors, and processes need to be revised to ensure the safety of guests and staff. But how do you give guests the confidence to come back? And once they are back how do you demonstrate that your hotel is a safe environment with overt but not formidable measures in place? With over 5,900 IHG® Hotels & Resorts around the world, join Karin Sheppard, Managing Director for Europe as she shares best practices in the ‘IHG Way of Clean’.

Unpacking the new guest experience

• Philipp Weghmann, Executive Vice President for Europe, Preferred Hotels & Resorts
In line with the emerging trends of tech savvy, environmentally aware and hygiene conscious guests, how can you evolve your brand and deliver exceptional experiences untarnished by new protocols? Satisfying the ‘experience hungry’ traveller is no easy feat, but Philipp Weghmann, Executive Vice President of Europe for Preferred Hotels & Resorts has worldly knowledge on the matter. Representing over 750 independent luxury hotels across 85 countries, discover how Preferred Hotels & Resorts are leaving a lasting impression on the new world traveller.

The questions you want answered

Hear the answers to the questions you want answered with a deep dive into issues and trends in hotels right now during our live audience Q+A.

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