Last year’s Super Bowl was broadcast in over 180 countries in 25 languages, with 184 million Americans watching live, and 38.5 million viewers outside the US. Needless to say, the Super Bowl is one of the largest sporting events— not just in the US, but the entire world.

In 2016, Super Bowl spending topped $15.5 billion, with the average viewer spending just over $82 on everything from food to booze and merch. Over 189 million people plan on watching this Super Bowl 51, which can only mean more spending. With so many opportunities to boost your profits, this Sunday’s big game is one few establishments can afford to ignore.

Here are a few ways that you can make the most of this Sunday’s Super Bowl 51:

Include Some Regional Favourites in the Menu

Research suggests over 5% of Super Bowl viewers will go to a local bar or restaurant to catch the big game. While you don’t have to replace your popular house specialities with bowls of peanuts and chips, consider tailoring your menu to include some regional dishes from the Super Bowl teams.

New England Patriots: New England specialities include fried seafood, crabcakes and New England clam chowder – all washed down with pitchers of Sam Adams, naturally.

Atlanta Falcons: You can’t go wrong with southern specialities like fried chicken, pulled pork sandwiches and anything you can put on a BBQ – finishing off with a peach cobbler, of course.

Offer Delivery and / or Takeout

While only 5% of Super Bowl viewers plan to watch the big game at a restaurant or bar, 18% say they plan to host a Super Bowl party at their home, with an additional 27% saying they will go to a Super Bowl party. As they say, if you can’t beat them, join them by delivering, or providing takeout, of these favourite Super Bowl staple snacks:

  • Chicken wings – 1.3 billion were devoured during Super Bowl 50!
  • Pizza – Domino’s sold five times more pizza during Super Bowl 50 than on any other Sunday
  • Nachos & guacamole
  • Crudités & dips

Prepare your Team for Busy Shifts

Don’t let your profits come to a screeching halt due to lack of staff. Make sure your employee schedule is full with the right staff in the right positions to make the most of the busy night ahead.  An online employee scheduling system where you can assign staff based on skills and availability, and quickly find additional emergency staff due to unexpected absence or unprecedented crowds will make your life a lot easier and help the night run smoothly.

Interact with the Crowd

Contests and games during the game can keep your guests involved and build camaraderie among the crowd. Raffling prizes like gift certificates, discounted food, t-shirts, or offering drink promotions for each touchdown will keep your guests engaged and your profits coming in.

Focus on the Drinks

It goes without saying that beer is an important part of Super Bowl Sunday. Seeing as $600 million was spent on beer and $110 million was spent on liquor and spirits during Super Bowl 50, you’ll want to make sure to have extra kegs on hand to ensure your larger stores don’t run dry. Offer drink specials and pitcher deals, or create new signature cocktails named after the teams.

Promote, Promote, Promote

Offer updated info on hours and menu items on your website and via social media channels. Post enticing pictures of new themed drinks, prizes, and giveaways, to help your guests plan to make your restaurant or bar game day headquarters for the big game. If you’re planning on raffling prizes during the games, consider cross-promotion with other local establishments by giving away gift cards to nearby stores.

Even if you’ve waited until the last minute to prepare, you can still use some of these tips to boost sales and ensure things run smoothly from kickoff until bar close. With the right mix of planning, creativity, and technology, you can make Super Bowl 51 a record-setting night for your business — and ensure your all-star status in the industry, and who know

 

To find out more about how you can create the perfect schedule for Super Bowl 51, check out how Planday can help.

 

Kyra Kuik
Kyra Kuik Head of Content
Kyra is Planday's Head of Content. When she's not busy spinning up blog posts or editing, you can find her with a big cup of coffee, running, or admiring the charming pups of Copenhagen.