
Why running a seasonal business is different than any other kind of business

In an ever-changing global economy, entrepreneurs are seeking out more creative ways to find business success while balancing work with life. Opening a seasonal business is one such strategy. It’s especially viable for the entrepreneur who likes to work (and play) hard. There are two main types of seasonal businesses: those that close completely during the “off” season, and those that stay open year round but see the majority of their sales during a particular time of year. Whether you’re operating a summer lawn service, kids’ rock climbing camp, a holiday retail shop or a tour bus, here’s a closer look at the pros and cons of running a seasonal business, and what you can realistically expect.
The off-season is full of possibilities, from attending trade shows to networking at conferences. Without having to attend to daily business operations, your time is truly your own. Here are some of the best ways to use the off-season to grow business:
Maybe your ice cream truck would do better in a warmer climate. Or you realized too late that you rented space for your costume store from an unethical owner. Instead of being stuck with it, because your business is seasonal, you can change course once the season is over. Converting a taco truck into a creperie, your bus tour guide service into a hiking tour, or your Christmas store into a Halloween shop could only require some imagination and planning. You can also take the time to revamp your physical space. A new paint job or decor can work wonders for business.
During the off-season, up your marketing game by discovering new ways to engage with customers in addition to conventional advertising.
Escape unfavorable weather, see friends and family,or check some destinations off your travel list. One of the perks of having a seasonal business is having the freedom and flexibility to take time for yourself during the off season. Plus, resting will renew your vigor when business is up and running again.
In addition to higher startup capital required, a seasonal business only allows you a small window of time for turning a profit. Permits, licenses, and real estate costs can add up quickly, so it’s essential to prepare for the worst.
Mitigate it:
The weather, a sick employee, a broken dishwasher, a popular festival on the other side of town. Every potential drawback hits your business harder when you’re only in operation for a few months out of the year. You may wind up working longer hours or requiring more responsibility of your employees than you initially expected.
Mitigate it:
There are both pros and cons to working with temporary employees. However, t’s important to prepare yourself for the unique challenges of employing these types of workers.
The excellent worker you hire this season may seek out other opportunities during the off-season. That could make it impossible for him or her to return to your company next season.
If you have a mix of regular staffers and seasonal employees be aware of morale. It can suffer if temps don’t receive the same benefits as full-timers.
In addition, you need to take the time to recruit and train employees during the off-season. If you don’t, you may wind up spending extra time and money on last-minute training.
Mitigate it:
There’s no denying that a seasonal business comes with an array of unique demands. But with the right combination of business smarts and fortitude, a seasonal business can be a profitable, and pleasurable, endeavor for the determined entrepreneur.
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