There are two ways to do customer acquisition: broad, or deep. When you go broad, you spread the word about your business across many different channels, giving you the benefit of really “owning” your brand’s reputation. When you go deep, you make a lasting impact on a smaller number of people, and you have the … Continued
It’s the big question on the mind of every forward-thinking business owner or manager: why do I lose customers? Some customer churn, like employee churn, is completely natural even for the most successful businesses. Factors outside your control make it impossible to retain everyone who walks through your doors (real or virtual). But there are … Continued
Measuring the success of your recruitment efforts is no easy task. In the digital age, there are a wealth of recruiting KPIs you could be tracking and plenty of data to draw on. However, sometimes, more isn’t better, it’s just overwhelming! That’s why we’ve put together the top recruitment metrics you should be tracking in … Continued
While social media used to be a “nice-to-have” in the business world, it’s now a must-have. Why? It’s simply one of the methods for connecting with current and potential customers, employees, and business partners, since these people are already spending hours on social platforms every day. There are over 3.8 billion social media users globally, … Continued
(Updated 27 March 2020, 9am CET) As I enter my third week working from home, Los Angeles looks as it never has before in most of our lifetimes. With California in complete lockdown it must be said that a lot of the scenes and news streaming from here and around the world is just crazy. … Continued
Across North America and the rest of the world right now, the way each of us live, interact and do business has changed. Writing this working from my home for the fourth week now, it seems that nothing is as it was at the start of March. In Canada and the US, we’ve seen the … Continued
“Clients do not come first, employees come first. If you take care of the employees, they will take care of the clients.” – Richard Branson Richard Branson, founder of the Virgin Group and a global business magnate, is known for a lot of things. Among them: his successful approach to employer branding. What Branson understands … Continued
Ok, so we’re more than a week into self-isolation and the novelty is starting to wear off. Around the world, videos of people using sock puppets to eat cars and singing together from their balconies are going viral. But beyond the laughs and catchy content, there’s a serious question for businesses about how to keep … Continued
By day Anne Skov Myrup helps power the Planday platform as our Product Director, by night she’s chasing after her kids, knitting and on Snapchat with her parents. The Planday Blog sat down with Anne and had a … yarn (sorry, not sorry!)… about how she makes it all happen. “Before I started working at … Continued
Around the world, millions of people are working now from home every day — for a longer period than ever before — as the COVID-19 outbreak continues. While we follow the advice of medical and scientific experts and authorities, Holly Samimi, our superstar Head of Engineering Operations has some helpful hints for how to make … Continued
