A hospitality business guide to surviving COVID-19

A hospitality business guide to surviving COVID-19

If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity.  For hospitality businesses around the world, now is a pretty scary and uncertain time. The challenges of the next few weeks and months are among some of the biggest many will face in their careers, and … Continued

Coping with COVID-19: the essential tools your retail business needs right now

Coping with COVID-19: the essential tools your retail business needs right now

If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity.  Obviously COVID-19 is affecting every business, every worker and every person in the world. And while safeguarding yourself and your people should be priority number one, smart businesses are already looking for opportunities to better prepare … Continued

Getting back control under COVID-19: help for leisure businesses

Getting back control under COVID-19: help for leisure businesses

If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity.  For leisure and entertainment businesses around the world, this is a pretty scary and uncertain time. The challenges of the next few weeks and months are among some of the biggest many will face in their … Continued

12 Customer Acquisition Channels and How to Choose the Right Ones

12 Customer Acquisition Channels and How to Choose the Right Ones

There are two ways to do customer acquisition: broad, or deep. When you go broad, you spread the word about your business across many different channels, giving you the benefit of really “owning” your brand’s reputation. When you go deep, you make a lasting impact on a smaller number of people, and you have the … Continued

9 Strategies for Reducing Your Customer Churn

9 Strategies for Reducing Your Customer Churn

It’s the big question on the mind of every forward-thinking business owner or manager: why do I lose customers? Some customer churn, like employee churn, is completely natural even for the most successful businesses. Factors outside your control make it impossible to retain everyone who walks through your doors (real or virtual). But there are … Continued

Recruitment KPIs 101: How to Keep Your Hiring Efforts on Track

Recruitment KPIs 101: How to Keep Your Hiring Efforts on Track

Measuring the success of your recruitment efforts is no easy task. In the digital age, there are a wealth of recruiting KPIs you could be tracking and plenty of data to draw on. However, sometimes, more isn’t better, it’s just overwhelming! That’s why we’ve put together the top recruitment metrics you should be tracking in … Continued

How to Build Your Employer Brand on Social Media

How to Build Your Employer Brand on Social Media

While social media used to be a “nice-to-have” in the business world, it’s now a must-have. Why? It’s simply one of the methods for connecting with current and potential customers, employees, and business partners, since these people are already spending hours on social platforms every day. There are over 3.8 billion social media users globally, … Continued

US Government support for businesses during COVID-19

US Government support for businesses during COVID-19

(Updated 27 March 2020, 9am CET) As I enter my third week working from home, Los Angeles looks as it never has before in most of our lifetimes. With California in complete lockdown it must be said that a lot of the scenes and news streaming from here and around the world is just crazy. … Continued

Canadian Government business support during COVID-19

Canadian Government business support during COVID-19

Across North America and the rest of the world right now, the way each of us live, interact and do business has changed. Writing this working from my home for the fourth week now, it seems that nothing is as it was at the start of March. In Canada and the US, we’ve seen the … Continued

The way you treat employees will make or break your business’ success

The way you treat employees will make or break your business’ success

“Clients do not come first, employees come first. If you take care of the employees, they will take care of the clients.” – Richard Branson Richard Branson, founder of the Virgin Group and a global business magnate, is known for a lot of things.  Among them: his successful approach to employer branding. What Branson understands … Continued