If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity. For hospitality businesses around the world, now is a pretty scary and uncertain time. The challenges of the next few weeks and months are among some of the biggest many will face in their careers, and … Continued
If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity. Obviously COVID-19 is affecting every business, every worker and every person in the world. And while safeguarding yourself and your people should be priority number one, smart businesses are already looking for opportunities to better prepare … Continued
If you write the word “crisis” in Chinese, there are two characters. One means danger and the other opportunity. For leisure and entertainment businesses around the world, this is a pretty scary and uncertain time. The challenges of the next few weeks and months are among some of the biggest many will face in their … Continued
There are two ways to do customer acquisition: broad, or deep. When you go broad, you spread the word about your business across many different channels, giving you the benefit of really “owning” your brand’s reputation. When you go deep, you make a lasting impact on a smaller number of people, and you have the … Continued
It’s the big question on the mind of every forward-thinking business owner or manager: why do I lose customers? Some customer churn, like employee churn, is completely natural even for the most successful businesses. Factors outside your control make it impossible to retain everyone who walks through your doors (real or virtual). But there are … Continued
Measuring the success of your recruitment efforts is no easy task. In the digital age, there are a wealth of recruiting KPIs you could be tracking and plenty of data to draw on. However, sometimes, more isn’t better, it’s just overwhelming! That’s why we’ve put together the top recruitment metrics you should be tracking in … Continued
While social media used to be a “nice-to-have” in the business world, it’s now a must-have. Why? It’s simply one of the methods for connecting with current and potential customers, employees, and business partners, since these people are already spending hours on social platforms every day. There are over 3.8 billion social media users globally, … Continued
(Updated 27 March 2020, 9am CET) As I enter my third week working from home, Los Angeles looks as it never has before in most of our lifetimes. With California in complete lockdown it must be said that a lot of the scenes and news streaming from here and around the world is just crazy. … Continued
Across North America and the rest of the world right now, the way each of us live, interact and do business has changed. Writing this working from my home for the fourth week now, it seems that nothing is as it was at the start of March. In Canada and the US, we’ve seen the … Continued
“Clients do not come first, employees come first. If you take care of the employees, they will take care of the clients.” – Richard Branson Richard Branson, founder of the Virgin Group and a global business magnate, is known for a lot of things. Among them: his successful approach to employer branding. What Branson understands … Continued
