The experience side of retail

The experience side of retail

Experience is everything – for many consumers this is especially true when it comes to Christmas. Create a great experience for your retail customers and you can simultaneously make them happy while you grow your business. That’s a win-win! Here’s a closer look at why the customer experience is so important and how you can … Continued

12 Customer Acquisition Channels and How to Choose the Right Ones

12 Customer Acquisition Channels and How to Choose the Right Ones

There are two ways to do customer acquisition: broad, or deep. When you go broad, you spread the word about your business across many different channels, giving you the benefit of really “owning” your brand’s reputation. When you go deep, you make a lasting impact on a smaller number of people, and you have the … Continued