12 Customer Acquisition Channels and How to Choose the Right Ones

12 Customer Acquisition Channels and How to Choose the Right Ones

There are two ways to do customer acquisition: broad, or deep. When you go broad, you spread the word about your business across many different channels, giving you the benefit of really “owning” your brand’s reputation. When you go deep, you make a lasting impact on a smaller number of people, and you have the … Continued