Creating a Customer Acquisition Funnel Template For Your Business

Creating a Customer Acquisition Funnel Template For Your Business

You’re probably well aware of the standard customer acquisition funnel. This funnel, which represents the traditional flow of customers from leads to buyers, is a way to target your marketing practices and centre in on the things that you need to do in order to turn more potential buyers into actual buyers. And while having … Continued

Steps to Building Your Employee Value Proposition

Steps to Building Your Employee Value Proposition

Your employee value proposition (EVP) is your pitch on why someone should want to work for you. It’s crucial for bringing in top talent, and one of your best assets when it comes to building a productive team. There are a lot of benefits to building an EVP — both in the process itself and … Continued

Developing Your Employer Branding Strategy

Developing Your Employer Branding Strategy

Your workforce is the fuel that fires the success of your business. And if you want to attract talented individuals who are engaged, productive and great at what they do, you’re going to need to have an employer branding strategy in place. A great team can make all the difference. It’s why companies have started … Continued

How to Improve Customer Experience

How to Improve Customer Experience

Customer experience matters — a lot. Companies that lead with customer experience (also referred to as CX) as their first priority have 1.7x higher customer retention rates, 1.9x returns on spend, and 1.6x higher customer satisfaction rates than companies that don’t, and more than 80% of organizations report competing mainly on their customer experience metrics. … Continued

The Ultimate Guide to Managing People in 2020

The Ultimate Guide to Managing People in 2020

Dealing with people, with all of their perspectives, backgrounds and individual strengths, is arguably the most challenging aspect of management.  In this comprehensive guide to people management, we’ll look at: Definitions of the job Management styles Evolution of people management   Handling conflict  Delegation  And more  What is people management? Managers are often seen as organisers, … Continued

5 tips to keep good employees

5 tips to keep good employees

At Planday, we believe people matter. No matter what you do for business, we understand that managing people – and keeping good ones on your team – is a challenge. So as we get into the swing of things for 2020, the Planday team is already hard at work with clients around the globe to … Continued

Employer Branding: The Complete Guide

Employer Branding: The Complete Guide

It’s no secret that finding and keeping top talent is a challenge for companies. Regardless of fluctuations in the market, competitive fields. In this guide to employer branding, we’ll bring you through these topics (among others): Definitions of employer branding The value of developing your employer brand Defining candidate personas And some examples of effective … Continued

3 Tips for Caring for the Mental Health of Your Shift Workers

3 Tips for Caring for the Mental Health of Your Shift Workers

One of the best benefits of modern technology is its ability to connect people in ways we would have never thought possible a few decades ago. It brings people together, keeps people in touch and — increasingly — it can help look out for and care for people when they need it the most. This … Continued

The 4 Steps of Effective Team Building

The 4 Steps of Effective Team Building

Growing up you might have heard the cliche, Together Everyone Achieves More. Right? Eyeroll! It’s kind of cringe-worthy, but year after year schoolyards are filled with structured fun activities to build teams and teach kids the benefits of working together. But those lessons shouldn’t stop at the ringing of the final school bell.  No matter … Continued

Customer Acquisition: The Complete Guide

Customer Acquisition: The Complete Guide

“If you build it, they will come.” New business owners often fall into the same trap: they assume that just because they have successfully built their business (be it a restaurant, a hotel or a startup), customers will instantly flock to them. No matter how good their product or service is, a business still needs … Continued