Did you know that it costs 5 to 8 times more to gain a new customer as opposed to retaining your existing ones? These 10 tips will show you how you build a loyal customer base.

Customer Service and Loyalty Expert, and founder of Naturally Loyal, Caroline Cooper, cannot emphasise enough how important it is to have a loyal customer base. Returning guests are building your reputation, inviting even more people to stop by and thereby keeping your business alive. And when you add up the costs of advertising, sales and marketing to attract new customers, it becomes quite clear why you need loyal customers.

This e-book from Caroline Cooper includes 10 insider tips on how to offer excellent customer service – the kind of service that guests want to come back for again and again.

Get your free copy of Caroline’s e-book right here. 



Lisa Andersen
Lisa Andersen Content Editor
Part of Planday’s content team in Copenhagen, Lisa is into yoga and loves good writing. Her experience includes working with communication and PR for international grassroots organizations in Argentina and Bolivia.